That same year, In 2006, IFC Films began distributing some films to Apple iTunes. The films included would be shown at IFC owned IFC Center, as well as other theaters Landmark Theatres were the first outside theaters announced. In 2006, IFC launched IFC First Take, combining a limited theatrical release with video on demand being available the same day. In 2002, IFC Films struck a deal with MGM Home Entertainment to release its theatrical films to home video, until they moved to Genius Products in 2006. IFC has several ventures in video on demand (VOD), available through cable television pay-per-view, Apple iTunes, and formerly Blockbuster's Movielink. On September 26, 2000, IFC launched its own feature film unit, branded IFC Films, to be headed by Bob Berney, who went on to have jobs at Newmarket Films, and later founder of Picturehouse. On January 18, 1999, IFC launched a film label Agenda 2000, which set up their own film projects, which have their world premiere on IFC. IFC also launched a film company, IFC Productions, which set up operation in March 1997 to produce their own feature film projects. The IFC Films division has a predecessor film label, Next Wave Films, designed to release movies, which was in operation from 1997 to 2002, when it was shut down and folded into IFC themselves.
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